{"id":12584,"date":"2016-10-06T16:26:48","date_gmt":"2016-10-06T16:26:48","guid":{"rendered":"https:\/\/www.heartgenetics.com\/forward2export\/"},"modified":"2016-10-06T16:26:48","modified_gmt":"2016-10-06T16:26:48","slug":"forward2export","status":"publish","type":"page","link":"https:\/\/www.heartgenetics.com\/pt\/sobre-nos\/financed-projects\/forward2export\/","title":{"rendered":"Forward2Export"},"content":{"rendered":"<p><a href=\"https:\/\/www.heartgenetics.com\/wp-content\/uploads\/2014\/08\/banner-partners.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-4506 size-large\" src=\"https:\/\/www.heartgenetics.com\/wp-content\/uploads\/2014\/08\/banner-partners-1024x512.jpg\" alt=\"\" width=\"640\" height=\"320\" srcset=\"https:\/\/www.heartgenetics.com\/files\/uploads\/2014\/08\/banner-partners-1024x512.jpg 1024w, https:\/\/www.heartgenetics.com\/files\/uploads\/2014\/08\/banner-partners-600x300.jpg 600w, https:\/\/www.heartgenetics.com\/files\/uploads\/2014\/08\/banner-partners-300x150.jpg 300w, https:\/\/www.heartgenetics.com\/files\/uploads\/2014\/08\/banner-partners-768x384.jpg 768w, https:\/\/www.heartgenetics.com\/files\/uploads\/2014\/08\/banner-partners.jpg 1200w\" sizes=\"auto, (max-width: 640px) 100vw, 640px\" \/><\/a><\/p>\n<p><a href=\"https:\/\/www.heartgenetics.com\/wp-content\/uploads\/2016\/07\/POCentro_PT2020_FEDER_Bom.png\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-3386\" src=\"https:\/\/www.heartgenetics.com\/wp-content\/uploads\/2016\/07\/POCentro_PT2020_FEDER_Bom-300x45.png\" alt=\"pocentro_pt2020_feder_bom\" width=\"620\" height=\"93\" srcset=\"https:\/\/www.heartgenetics.com\/files\/uploads\/2016\/07\/POCentro_PT2020_FEDER_Bom-300x45.png 300w, https:\/\/www.heartgenetics.com\/files\/uploads\/2016\/07\/POCentro_PT2020_FEDER_Bom-600x91.png 600w, https:\/\/www.heartgenetics.com\/files\/uploads\/2016\/07\/POCentro_PT2020_FEDER_Bom-768x116.png 768w, https:\/\/www.heartgenetics.com\/files\/uploads\/2016\/07\/POCentro_PT2020_FEDER_Bom-1024x155.png 1024w, https:\/\/www.heartgenetics.com\/files\/uploads\/2016\/07\/POCentro_PT2020_FEDER_Bom-150x23.png 150w\" sizes=\"auto, (max-width: 620px) 100vw, 620px\" \/><\/a><\/p>\n<h2>Foward2Export<\/h2>\n<p>Forward2Export (project ID 7354) is a P2020 project. Forward2Export intents on strengthening the company\u2019s process of internationalization and aims to boost <a href=\"https:\/\/www.heartgenetics.com\/pt\/\">HeartGenetics<\/a> sales in four main target markets: Germany, Brazil, and Italy.<\/p>\n<p>Forward2Export is financed by Portugal 2020 (45%), due to the involvement with program Centro 2020, in the eligible amount of 197.176,88\u20ac, from European Regional Development Fund. <strong>The FEDER incentive was 88.729,60\u20ac.<\/strong><\/p>\n<h2>Goals<\/h2>\n<ul>\n<li>Increase <a href=\"https:\/\/www.heartgenetics.com\/pt\/\">HeartGenetics<\/a> knowledge about the target markets;<\/li>\n<li>Identify and entice new clients;<\/li>\n<li>Invest in current clients relationships;<\/li>\n<li>Generate a privileged and field-oriented network;<\/li>\n<li>Enhance <a href=\"https:\/\/www.heartgenetics.com\/pt\/\">HeartGenetcis<\/a> brand recognition in national and international markets;<\/li>\n<li>Improve <a href=\"https:\/\/www.heartgenetics.com\/pt\/\">HeartGenetics<\/a> interaction with thought leaders and KOLs;<\/li>\n<\/ul>\n<h2>Results<\/h2>\n<p>In order to complete the proposed objectives, <a href=\"https:\/\/www.heartgenetics.com\/pt\/\">HeartGenetics<\/a> is investing in some marketing tools, such as its own institutional site, informative flyers and being featured in national and international publications. <a href=\"https:\/\/www.heartgenetics.com\/pt\/\">HeartGenetics<\/a> also started publishing its own newsletter, blog and news frequently in conjunction with tools like \u201cMailChimp\u201d and \u201cGoogle Analytics\u201d. Finally, <a href=\"https:\/\/www.heartgenetics.com\/pt\/\">HeartGenetics<\/a> is planning several business missions to the target countries and is also planning to attend relevant trade fairs and conferences to boost business relations.<\/p>\n<p>Project Code: CENTRO-02-0752-FEDER-007354<br \/>\nStart date: 24\/07\/2015<br \/>\nApproved date: 26\/01\/2016<br \/>\nEnd date: 29\/03\/2018<br \/>\nProject number:\u00a07354<\/p>\n<hr \/>\n<p><a href=\"https:\/\/www.heartgenetics.com\/wp-content\/uploads\/2021\/06\/PT_flag.png\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-7983\" src=\"https:\/\/www.heartgenetics.com\/wp-content\/uploads\/2021\/06\/PT_flag-300x200.png\" alt=\"\" width=\"86\" height=\"57\" srcset=\"https:\/\/www.heartgenetics.com\/files\/uploads\/2021\/06\/PT_flag-300x200.png 300w, https:\/\/www.heartgenetics.com\/files\/uploads\/2021\/06\/PT_flag-600x400.png 600w, https:\/\/www.heartgenetics.com\/files\/uploads\/2021\/06\/PT_flag-768x512.png 768w, https:\/\/www.heartgenetics.com\/files\/uploads\/2021\/06\/PT_flag.png 1024w\" sizes=\"auto, (max-width: 86px) 100vw, 86px\" \/><\/a><\/p>\n<p>&nbsp;<\/p>\n<p><a href=\"https:\/\/www.heartgenetics.com\/wp-content\/uploads\/2014\/08\/banner-partners.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-4506 size-large\" src=\"https:\/\/www.heartgenetics.com\/wp-content\/uploads\/2014\/08\/banner-partners-1024x512.jpg\" alt=\"\" width=\"640\" height=\"320\" srcset=\"https:\/\/www.heartgenetics.com\/files\/uploads\/2014\/08\/banner-partners-1024x512.jpg 1024w, https:\/\/www.heartgenetics.com\/files\/uploads\/2014\/08\/banner-partners-600x300.jpg 600w, https:\/\/www.heartgenetics.com\/files\/uploads\/2014\/08\/banner-partners-300x150.jpg 300w, https:\/\/www.heartgenetics.com\/files\/uploads\/2014\/08\/banner-partners-768x384.jpg 768w, https:\/\/www.heartgenetics.com\/files\/uploads\/2014\/08\/banner-partners.jpg 1200w\" sizes=\"auto, (max-width: 640px) 100vw, 640px\" \/><\/a><\/p>\n<p><a href=\"https:\/\/www.heartgenetics.com\/wp-content\/uploads\/2016\/07\/POCentro_PT2020_FEDER_Bom.png\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-3386\" src=\"https:\/\/www.heartgenetics.com\/wp-content\/uploads\/2016\/07\/POCentro_PT2020_FEDER_Bom-300x45.png\" alt=\"pocentro_pt2020_feder_bom\" width=\"620\" height=\"93\" srcset=\"https:\/\/www.heartgenetics.com\/files\/uploads\/2016\/07\/POCentro_PT2020_FEDER_Bom-300x45.png 300w, https:\/\/www.heartgenetics.com\/files\/uploads\/2016\/07\/POCentro_PT2020_FEDER_Bom-600x91.png 600w, https:\/\/www.heartgenetics.com\/files\/uploads\/2016\/07\/POCentro_PT2020_FEDER_Bom-768x116.png 768w, https:\/\/www.heartgenetics.com\/files\/uploads\/2016\/07\/POCentro_PT2020_FEDER_Bom-1024x155.png 1024w, https:\/\/www.heartgenetics.com\/files\/uploads\/2016\/07\/POCentro_PT2020_FEDER_Bom-150x23.png 150w\" sizes=\"auto, (max-width: 620px) 100vw, 620px\" \/><\/a><\/p>\n<p>&nbsp;<\/p>\n<p>O projecto Forward2Export (project ID 7354) veio refor\u00e7ar o processo de internacionaliza\u00e7\u00e3o da Empresa e visou alavancar as vendas da <a href=\"https:\/\/www.heartgenetics.com\/pt\/\">HeartGenetics<\/a> em tr\u00eas mercados alvo: Alemanha, Brasil e It\u00e1lia.<\/p>\n<p>O projeto \u00e9 financiado pelo Portugal 2020 (45%), no \u00e2mbito do programa Centro2020, no montante eleg\u00edvel de 197.176,88\u20ac, proveniente do Fundo Europeu de Desenvolvimento Regional. <strong>O incentivo\u00a0FEDER foi de 88.729,60\u20ac.<\/strong><\/p>\n<h2>Objetivos<\/h2>\n<ul>\n<li>Aumentar o conhecimento que a empresa det\u00e9m dos mercados alvo;<\/li>\n<li>Identificar e angariar novos clientes;<\/li>\n<li>Investir na manuten\u00e7\u00e3o dos clientes atuais;<\/li>\n<li>Potenciar a cria\u00e7\u00e3o de uma rede de contactos privilegiada;<\/li>\n<li>Aumentar a visibilidade da <a href=\"https:\/\/www.heartgenetics.com\/pt\/\">HeartGenetics<\/a> no mercado internacional e nacional;<\/li>\n<li>Aumentar a intera\u00e7\u00e3o da Empresa com l\u00edderes de opini\u00e3o.<\/li>\n<li>Alavancar a imagem da <a href=\"https:\/\/www.heartgenetics.com\/pt\/\">HeartGenetics<\/a> enquanto empresa de vanguarda e de inova\u00e7\u00e3o, criadora de produtos altamente especializados e com elevado grau de qualidade e diferencia\u00e7\u00e3o.<\/li>\n<\/ul>\n<h2>Resultados<\/h2>\n<p>De modo a concretizar os objetivos estipulados a <a href=\"https:\/\/www.heartgenetics.com\/pt\/\">HeartGenetics<\/a> implementou algumas ferramentas de marketing, sendo algumas delas o pr\u00f3prio site institucional, folhetos informativos e men\u00e7\u00f5es em publica\u00e7\u00f5es nacionais e internacionais. Deu in\u00edcio \u00e0 emiss\u00e3o de newletters, blogs e not\u00edcias publicadas com frequ\u00eancia em conjunto com o uso de ferramentas como \u201cMailChimp\u201d e \u201cGoogleAnalytics\u201d.<\/p>\n<p>A Empresa planeia no futuro aumentar a sua presen\u00e7a em feiras e exposi\u00e7\u00f5es relevantes ao setor.<\/p>\n<p>C\u00f3digo do Projecto: CENTRO-02-0752-FEDER-007354<\/p>\n<p>Data de in\u00edcio: 24\/07\/2015<\/p>\n<p>Data de aprova\u00e7\u00e3o: 26\/01\/2016<\/p>\n<p>Data de fim: 29\/03\/2018<\/p>\n<p>N\u00famero de Projeto: 7354<\/p>\n<hr \/>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Foward2Export Forward2Export (project ID 7354) is a P2020 project. Forward2Export intents on strengthening the company\u2019s process of internationalization and aims to boost HeartGenetics sales in [&hellip;]<\/p>\n","protected":false},"author":5,"featured_media":0,"parent":12659,"menu_order":55,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_acf_changed":false,"footnotes":""},"class_list":["post-12584","page","type-page","status-publish","hentry"],"acf":[],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/www.heartgenetics.com\/pt\/wp-json\/wp\/v2\/pages\/12584","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.heartgenetics.com\/pt\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/www.heartgenetics.com\/pt\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/www.heartgenetics.com\/pt\/wp-json\/wp\/v2\/users\/5"}],"replies":[{"embeddable":true,"href":"https:\/\/www.heartgenetics.com\/pt\/wp-json\/wp\/v2\/comments?post=12584"}],"version-history":[{"count":0,"href":"https:\/\/www.heartgenetics.com\/pt\/wp-json\/wp\/v2\/pages\/12584\/revisions"}],"up":[{"embeddable":true,"href":"https:\/\/www.heartgenetics.com\/pt\/wp-json\/wp\/v2\/pages\/12659"}],"wp:attachment":[{"href":"https:\/\/www.heartgenetics.com\/pt\/wp-json\/wp\/v2\/media?parent=12584"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}